Regardless of whether you work full-time or run your own company, a strong personal brand will allow you to build as an opinion leader and authority in the industry. Our experience shows that personal branding activities work best for people and companies whose services and products are based on expert knowledge and consulting. If you operate in the B2B industry and a high level of substantive content and knowledge is important to your client and a strong personal brand is an important element in the sales process. Thanks to it, you build trust faster, are recommended to other customers more often, and thus shorten the purchasing process. Wherever there is substantive content, experience and expert knowledge are important. A strong personal brand is a tool building market advantage. It is particularly useful in the following industries:
A strong personal brand of employees becomes a distinguishing feature of the company, which gains trust and loyalty through contact with the company’s employees who are its authentic ambassadors.
We know from experience that it is much more effective to create employee advocacy or social selling projects within the company than to engage an external marketing agency. Therefore, in development processes we build these competencies within the organization. Together with our clients, we strategically plan and improve our activities. Processes and resources created in this way become the property of the client, not the agency, forever. In this area, we have experience gained from the financial, insurance and legal industries.
There are many methods to build a strong personal brand. Having worked for many years on developing strong personal and corporate brands, I see that completely different activities work for specific industries. Together with the Silna Marka team, we conduct projects in the field of social selling, acquiring potential customers, personal branding and employee advocacy at various levels of the organization. From working with the marketing department, HR and company experts to the management board and CEO branding.
Each company or entrepreneur we cooperate with has its own processes and methods of operation. The most effective way is to adapt the strategy to the existing business habits. Therefore, cooperation begins with an introductory workshop, which may take the form of an online or in-person meeting. In the next stages, we plan regular meetings and activities in the development project. At Silna Marka, we do not believe in the effectiveness of individual training courses. That’s why we offer our clients development processes that result in a new style of operation, not knowledge hidden in binders.
Between the stages of the development process, there are always tasks implementing both the strategy and newly acquired skills. In this way, we dynamically adapt the project to the current situation.
The Silna Marka team will contact you within 1 business day with further details.
Projects covering several company departments at the same time
Package support in the process of building a strong personal brand
Supporting the team in implementing personal branding in the company
By reading the ebook:
You will learn to strategically plan and build a strong personal brand step by step.
You will learn what are the most common mistakes made on personal profiles on social media.
You will plan effective personal brand communication 100% focused on your recipient.
You will learn 10 steps to create a professional profile on LinkedIn.
You will learn what fashion trends support our business image and make us perceived as authentic and consistent.
You will learn the rules of netiquette and counteracting on the Internet.
You will learn how to properly respond to criticism and hate on the Internet.
You will learn useful programs and applications that facilitate personal branding activities in everyday business.
I had the pleasure of participating in two of Angelika's training courses. I left both with very positive impressions. Each time I received a huge portion of specifics, hints and solutions sprinkled with a dose of fun and humor. Everything was done with sensitivity and adaptation to the group, even while sticking to the plan. Without fake and unnecessary rush, but with the opportunity to ask questions at every stage of the training. Angelika is such an expert who conveys content in the way that I love the most: specifically, calmly and with a smile. She also does not leave her students without help after the training. I received a quick answer to my question in the form of a short training video!
When I say LinkedIn, I think of Angelika Chimkowska. I fully recommend the course and the @Mastermind Silna Marka group on LinkedIn. Both the content and form of the message are on point. There are no unanswered questions, therefore it is an excellent investment in yourself that pays off with interest. Further transactions thanks to LinkedIn have already been completed.
I recommend Angelika Chimkowska as an expert in the field of LikedIn. Her training provides a substantive and inspiring introduction to the secrets of this tool. The course is constantly adapted to the needs and level of users. It opens your eyes and minds to what you need to know to use it effectively to build your own and/or company brand. From the basics, through savoir vivre, to business and advertising issues. There is no question that Angelika cannot answer. Very substantive, specific and with a lot of practical solutions. Moreover, she is a direct and friendly person with a good sense of humor. A professional and a nice person in one. I highly recommend it.
The Silna Brand team will contact you within 1 business day with further details.
