WHO IS LINKEDIN TRAINING FOR?

TRAINING WITH LINKEDIN - AGENDA

The most frequently chosen thematic modules

LINKEDIN TRAINING - WHAT WILL I LEARN?

  • You will see the practical application of the platform’s potential in everyday business,
  • You will get to know the platform – its less known functionalities and applications. Thanks to this, you will know how to navigate it safely and avoid making mistakes that may result in an image crisis,
  • You will learn what actions should be taken to build a strong personal and/or company brand on Linkedin,
  • We will show you how to manage your company profile on Linkedin to achieve good marketing and recruitment results,
  • You will learn how to find the right people on Linkedin and how to develop business relationships, generate leads for the company,
  • I will show you examples of content types and distribution methods to make them as engaging as possible,
  • You will learn the rules of the Linkedin algorithm and what to do to make it work for you,
  • I will show you what to do in the event of an image crisis on Linkedin and how to deal with criticism and possible hate,
  • You will learn tools and applications that will help you save time and shorten the path to your business goals on Linkedin.
 
Additionally, as part of the Linkedin training, you receive 1 hour of additional individual consultations (up to 30 days from the training date). 
Thanks to them, you will not only receive additional support, but also verify your actions and plan the scaling of results.

ABOUT THE HOST

Angelika Chimkowska,  strategist of strong personal and corporate brands.

Listed by Forbes in 5th place among 25 Polish Linkedin champions in 2021. 

She specializes in creating effective communication and sales using social media (especially Linkedin). 

She has been involved in training, consultations and development programs with Linkedin for business for over six years. She has spent over 800 hours working with clients on LinkedIn.

Author of four books, including two in the field of Linkedin – “Strong Brand on LinkedIn, or social selling in practice” and “Linkedin in practice” English version “Strong Brand on LinkedIn social selling in practice” available on Amazon. Co-author of “E-business Bible 3.0”. 

Silna Brand’s clients include: Brother, Ericsson, Hestia, Nokia, PwC, Volvo, Millennium, LGK, BDI, Xerox, Beck, Warta, Santander, Microsoft, Aviva, GFK and many, many others.

WHAT MAKES ME DIFFERENT?

Experience

I call myself  a marketer converted to sales I started working in business with marketing for large brands (L’Oreal, Lyreco, Henkel). 

Currently, I combine the water and fire of marketing and sales.

Together with the Silna Marka team, we carry out implementations in the field of social selling, personal branding and employee advocacy. 

So far, we have been trusted by, among others: Brother, Ericsson, Hestia, Nokia, PwC, Volvo, Millennium, LGK, BDI, Xerox, Beck, Warta, Santander, Microsoft, Aviva, GFK and many, many others.

Merits

I promote knowledge based on scientific research.

In addition to being active in business, I am a lecturer of MBA studies at the Catholic University of Lublin, the University of Warsaw and Collegium Civitas. I am writing a PhD in the field of CEO personal branding at the Faculty of Management, University of Warsaw. 

I am also invited to traditional and online media as an expert in the area of ​​social media and brand building. 

Books

I am the author of four books:

  • Psychology of change in life and business,
  • “A strong brand on Linkedin, or social selling in practice.” Also available in English.
  • “Authentic personal branding, i.e. personal branding in practice.”
  • “Linkedin in practice – workbook”

Co-author of the “E-business Bible 3.0”.

Each of them can complement LinkedIn training in your company.

LINKEDIN TRAINING OPINIONS

Organized and accessible knowledge supported by experience is Angelika's calling card. A clear workshop structure with space for interaction and exchange of ideas for your own personal brand helps you take the first steps in social selling. The presented simple profile management tools encourage you to explore them in further advanced training. Small changes in creating your own brand, thanks to Angelika, make a big difference!
Krzysztof Zieliński
Partner Business Manager at Gemius

Santander video review

The training will be useful for everyone, both more and less experienced LinkedIn users. Today, everyone needs to be aware of how many possibilities this platform offers, because many people still associate LinkedIn only with recruitment, PR activities and employer branding. The training was conducted dynamically and with humor - I recommend it.
Radosław Milczarz
Senior Manager, Corporate Banking Millennium Bank

I had the pleasure of participating in two of Angelika's training courses. I left both with very positive impressions. Each time I received a huge portion of specifics, hints and solutions sprinkled with a dose of fun and humor. Everything was done with sensitivity and adaptation to the group, even while sticking to the plan. Without fake and unnecessary rush, but with the opportunity to ask questions at every stage of the training. Angelika is such an expert who conveys content in the way that I love the most: specifically, calmly and with a smile. She also does not leave her students without help after the training. I received a quick answer to my question in the form of a short training video!

When I say LinkedIn, I think of Angelika Chimkowska. I fully recommend the course and the @Mastermind Silna Marka group on LinkedIn. Both the content and form of the message are on point. There are no unanswered questions, therefore it is an excellent investment in yourself that pays off with interest. Further transactions thanks to LinkedIn have already been completed.

I recommend Angelika Chimkowska as an expert in the field of LikedIn. Her training provides a substantive and inspiring introduction to the secrets of this tool. The course is constantly adapted to the needs and level of users. It opens your eyes and minds to what you need to know to use it effectively to build your own and/or company brand. From the basics, through savoir vivre, to business and advertising issues. There is no question that Angelika cannot answer. Very substantive, specific and with a lot of practical solutions. Moreover, she is a direct and friendly person with a good sense of humor. A professional and a nice person in one. I highly recommend it.

These brands trust us

We design Linkedin training for the company’s individual situation. Thanks to the process tested on dozens of clients, each stage is completed quickly, and the result is training tailored to the clients’ goals and expectations.

STAGES - what does the process of designing LinkedIn training look like?

1
Researching needs and defining the goals and scope of training
2
Preparing the offer and determining the thematic scope
3
Survey among participants
4
Implementation of the training taking into account the expectations of the participants
5
Additional 1-hour consultation up to 30 days from the training date
6
Assessment and report after training and a proposal for scaling the results.

Contact form

Do you want to find out what Linkedin training can look like in your company?

Leave your e-mail address and phone number.

The Silna Marka team will contact you within 1 business day with further details.

LINKEDIN TRAINING - Frequently asked questions

At least 3 arguments where the numbers speak for themselves:

1. LinkedIn is the 26th website in the world in terms of the number of monthly visits.

2. LinkedIn in Poland has:
5,000,000 million accounts.
1,500 new accounts appear on LinkedIn in Poland every day.
LinkedIn is also the most popular place to look for a job in Poland.

3. LinkedIn globally
There are 346.7 million women and 463.3 million men on LinkedIn.
After the United States, with over 185 million LinkedIn users, the next countries are India (85 million+), mainland China (56 million+), Brazil (55 million+) and the United Kingdom (32 million+).
20.4% of Millennials (18-24 years old) use LinkedIn.
59.1% of LinkedIn users are between 25 and 34 years old.
The average income of a LinkedIn user is currently $46,644 per year.
There are 61 million senior influencers and 65 million decision makers on LinkedIn. 

The results our clients most often talk about:

  • Greater brand visibility,
  • Distribution and marketing activities are more effective than on other social media platforms,
  • Recruitment of valuable employees to the company,
  • Shortened sales cycles,
  • Building relationships between buyers and sellers,
  • Establishing valuable business relationships,
  • Building an employee expert brand.

What are the benefits of active sales people on Linkedin?

  • Selling from the position of an expert, not a supplicant,
  • Speeding up the customer acquisition process,
  • Easier recruitment of job candidates,
  • Facilitating prospecting – reaching directly to decision-makers,
  • Building your personal expert brand in the industry.

The price of the training depends on several elements: 

  • group size,
  • thematic scope and duration of training,
  • forms of training – in person or online.

My clients are both small and large companies. I am convinced that together we will create the perfect training for you.

As part of the training, each participant will receive my book “A strong brand on Linkedin, or social selling in practice”.

Up to 30 days after the training, you will also receive an hour-long consultation to improve the implementation of knowledge into everyday business.