Strengths of a personal brand

The purpose of the following test is to self-diagnose our strongest personal brand features.

I created it based on Carl Jung’s archetypes. The test is self-administered. It is important to trust our gut and select the first answer that we can say applies to us in the greatest percentage. Don’t be afraid to tick “none of the above” – it’s better than choosing something out of necessity. For this reason, some of the questions are repeated (to obtain the most appropriate result) and this is intentional.

In the next step, we will receive the results of the three strengths of our personal brand. Importantly, we look at them from the perspective of our recipient.

Thanks to honest answers, you will not only learn more about yourself, but you will also receive specific tips. You will learn how to build consistent and authentic communication based on your strengths!

Additionally, I will send the results to the e-mail address you provide at the end of the test, so that they are always at hand.

Let the results be a source of further actions to strengthen your personal brand!

Angelika Chimkowska

TEST THE STRENGTHS OF YOUR PERSONAL BRAND

Please select one answer for each question below.

1. Which of the following people do you identify with the most?
Albert Einstein, Maria CurieKamala Harris, Elon MuskJoanna d’Arc, Mahatma GandhiWalt Disney, Coco ChanelJessica Watson, Indiana JonesJames Dean, Amy WinehouseNone of the above

2. Who would you like to be for your customers (part I)?
A source of wisdom and proven knowledgeA source of groundbreaking ideas, magic and intuitionA role model and proof that anything is possibleA source of fresh ideas and ways to implement themA source of inspiration and adventureA synonym for nonconformity and following your own pathNone of the above

3. What do you want to offer your customers (part I)?
A product/service as well as entertainment and funA product/service as well as good relationship and closenessA product/service as well as care and safetyA product/service as well as being a part of our communityA product/service as well as perfect simplicity of solutionsA product/service as well as leading and being the bestNone of the above

4. What makes you stand out from your competition (part I)?
I guarantee entertainment and good funOur customer relations are extremely family-likeWe take care of every single customer's needI am for everyone and I do not create any fake distanceI am an idealist who believes in the impossibleWe strive to be leaders and fight competitionNone of the above

5. What do you want to offer your customers (part II)?
A product/service as well as proven knowledge and skillsA product/service and accomplishing something spectacularA product/service as well as a means of pushing the limits of your own capabilitiesA product/service as well as an opportunity to create something creativeA product/service and the adventure of experiencing something newA product/service as well as acting in a way that is different from othersNone of the above

6. What makes you stand out from your competition (part II)?
I am an expert with extensive knowledgeWe inspire you to reach higherI am synonymous with overcoming your own limitationsI am above average creativeI am a pioneer and I am constantly looking for something newI am a nonconformist and I act in a way that is different to everyone elseNone of the above

7. Who of the following people is the closest to you in terms of personality?
Ellen DeGeneres, Eddie MurphySting, Merlin MonroeNelson Mandela, Matka TeresaTom Hanks, Jennifer AnistonMartin Luther King Jr., Wangari MaathaiWinston Churchill, Margaret ThatcherNone of the above

8. Who would you like to be for your customers (part II)?
A source of joy and good funBest friendA protector and a symbol of safetyA companion and partner in achieving common goalsA source of ideals and important valuesA mentor in getting to the topNone of the above

9. Which of the following values are the most important to you (part I)?
WisdomVisionCourageCreativityInnovationFreedomNone of the above

10. Which of the following values are the most important to you (part II)?
FunPassionCarePartnershipGood and beautifulAuthorityNone of the above

11. Which phrase best describes you (part I)?
WiseVisionaryBraveCreativeConstantly searching for somethingRebelliousNone of the above

12. Which phrase best describes you (part II)?
JoyfulExuding passionCaringFriendlyIdealisticDominantNone of the above

13. Your greatest talent is (part I):
WisdomVisionaryCourageCreativityCuriosity and commitmentIndependenceNone of the above

14. Your greatest talent is (part II):
Sense of humorPassionEmpathyCooperationFaith and hopeLeadershipNone of the above

15. Your greatest fear and anxiety from the following (part I):
MistakeManipulationHelplessnessMediocrityConformityDependenceNone of the above

16. Your greatest fear and anxiety from the following (part II):
BoredomRejection and lonelinessSelfishnessLonelinessBreaking the rulesNo controlNone of the above

17. Choose the brand that is the closest to you (part I):
BBCDisneyNikeLegoRed BullHarley DavidsonNone of the above

18. Choose the brand that is the closest to you (part II):
M&M’sKinder BuenoVolvoIkeaRafaelloRolexNone of the above

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